Since 2010, Google ordered the manufacture of their devices to various eminent manufacturers, then the phones were called Nexus. Starting from 2016, the company abandons the Nexus series and presents it to the world - Pixel. What it is and why it was decided to rename the line read below.
Initially, the Nexus series was a kind of conceptual device in which the purest Android shell was provided without any software with an unlocked bootloader. In addition, the company promised to update the OS on these models faster than any other manufacturer. In general, the positioning of the Nexus is a gadget with top-end stuffing and a clean OS, which made them an excellent option for software developers.
An interesting point - smartphones from Google should have been with a unique design. In fact this did not happen. Over the years, they were produced by Motorola , HTC , Huawei , Samsung and other famous companies. And in most cases, the new Nexus looked like a modified flagship of the brand that made it in the next year. This led to the decision to close the series and begin production of a new line, which was called Pixel.
Creating a new series is not just rebranding. Google changed positioning. If Nexus is a great option for application developers, then Pixel is an ideal device for users, at least as much as it should be according to Google.
Every Google Pixel smartphone is:
- The latest version of the OS.
- Great camera.
- The most comfortable use of all Google services - preinstalled Assistant, Duo, Allo, unlimited volume on Google Photo, support for Daydream VR.
In addition, it was announced that now the design will be developed under the direct control of the customer and there will be no chips from the company that assembles the device. However, this time manufacturers try not to advertise, but this information sooner or later still gets into open access. It is worth noting that the phones are really visually different from everything that can be found on the market. Whether the users liked the design definitely cannot be said, the only known fact is that it does not leave anyone indifferent. The gadget either causes delight, or it becomes a complete disappointment.
At the time of writing, 6 smartphones were released in 3 generations of Google Pixel and 2 devices in 4th generation were announced. Last tentatively appear in the autumn of 2019. Every year, the brand simultaneously presents a model in two versions, the only differences of which are the diagonal and the battery. Any other manufacturer rolls out several versions of the new product - with different sizes and parameters, which sometimes makes it difficult to choose. Google abandoned this policy and released 2 devices with identical fillings, but with different screen sizes. Select the appropriate option is very simple.
- Pixel / Pixel XL - 2016, manufactured by HTC. The share of sales in the United States is 0.7%.
- Pixel 2/2 XL - 2017, created by HTC and LG, respectively. According to the results of 2017, 3.9 million copies were sold.
- Pixel 3/3 XL - end of 2018, build FIH Mobile is a subsidiary of Foxconn, owned by HMD Global (owners of Nokia ).
According to the results of 2018, Google Pixel smartphones in total have a share of sales in the US and Europe - 2%.
Where can one buy
Officially buy Pixel in Russia is impossible. Google believes that competition in the Russian market is too high, while the share that new gadget shipping can bring is too small to enter into agreements with large retailers and arrange official shipments.
However, devices can be easily ordered through numerous services - intermediaries. They are followed by a link to Yandex.market. Reviews claim that such a purchase does not pose any danger. Regarding the use of "pixels" in the territory of the Russian Federation there are no nuances. All gadgets that come through intermediaries have a global firmware and work with domestic telecom operators.
Google Pixel 2/2 XL
- Display: 5 inches, FHD, AMOLED, 16: 9, Gorilla Glass 5
- Display (2 XL): 6 inches, QHD +, OLED, 18: 9 , Gorilla Glass 5
- Chipset: Snapdragon 835
- Memory (RAM / ROM): 4 GB and 64/128 GB
- Camera (main / front): 12/8 megapixel
- Battery (2/2 XL): 2700/3520 mAh
- Operating system: Android 8 / 8.1
Price: from 32 800 rubles.
Without dwelling in detail on the parameters - the chipset, the display, the memory, which is quite typical for the top gadget of 2017, it is worth talking about what the phone is interesting for.
One of the chips in the Pixel line is a unique and unusual design. You can agree with this, but everything is an amateur. The front panel in a smaller gadget received a classic aspect ratio and very large indents from the top and bottom, unconditional. They are located on the speakers, but in fact they take up too little space for such a large space. Due to this, the device face looks a bit strange. The back cover is made even more curiously - most of the metal, on top of a wide plastic insert, painted in a color different from the main one. Total available 3 combinations of shades. Plastic used for easy passage of the wireless signal. On the back you can see a single camera and a finger scanner.
Despite the ambiguous appearance of the device can be commended for low weight and very comfortable size - 5 inches (very few worthy analogs), as well as extremely pleasant ergonomics. For controls, everything is standard - power and volume on the right, on the left is a slot for 1 sim (you can't expand the memory either). Charging connector - Type-C, headset output is not provided. HTC U11 users are familiar with touch panels on the sides of the device. Squeezing them you can call a particular function. In Pixel 2, a similar technology is implemented, but it is not configurable and simply launches Google Assistant.
Regarding the older 6-inch version, it should be said that it received a modern aspect ratio of 18: 9, it looks nicer and the indents are not so striking. The rest is all the same. Ergonomics did not suffer from the growth of the diagonal - the phone still fits nicely in the hand.
The battery in both versions is small - 2700/3520 mAh. This affects the time of work. The device sits down before the end of the working day. The benefit is fast charging . The gadget has all possible wireless standards - dual Wi-Fi, NFC , LTE, BeiDou , Bluetooth 5 LE
The camera is a strong part of the smartphone, which in numbers may seem frivolous. Google decided not to install an additional module for Boke and implemented the function programmatically. Without going into long descriptions, it should be noted that the front and the main module take off smartly. At the time of the release of the device, the main camera deservedly won the first place according to DxOMark.
The device has received two front speakers, which provide high-quality stereo sound, there is support for AptX and AptX HD. Do not forget the presence of IP68 protection.
Despite the full stuffing of Pixel 2 and 2 XL turned out to be ambiguous - a frankly strange design, a weak battery, a single camera (albeit a very cool one), one SIM card, no slot for memory expansion. Everything would be fine, but the cost of the gadget is far from the most affordable and it can seriously affect the final choice of the buyer.
Pixel 2 XL is sold from 33 500 rubles.
Google Pixel 3/3 XL
- Display: 5.5 inches, 2280x1080, P-OLED, 18: 9, Gorilla Glass 5
- Display (3 XL): 6.3 inches, 2960 × 1440, P-OLED, 18.5: 9, Gorilla Glass 5
- Chipset: Snapdragon 845
- Memory (RAM / ROM): 4 GB and 64/128 GB
- Camera (main / front): 12/8 + 8 Mp
- Battery (2/2 XL): 2915/3430 mAh
- Operating system: Android 9 Pie
Price: from 49 900 rubles.
The most current smartphones in the “pixel” line are 3 and 3 XL. As before, gadgets differ in display size, battery, size and weight. Immediately it should be said that the ergonomics and the perception of modifications are exactly the same - one is larger, the other is smaller, and the difference in the hands is not particularly felt, so the review will be given a single one.
In the third version of Pixel, the company changed the display - now it is a P-OLED matrix with all the consequences - a deep black color, excellent color rendition, contrast, brightness. Somehow to find fault with the screen on the picture is impossible. The model received an elongated display, but not the best usable area. Google did not give up the second speaker on the bottom panel and left a small strip for it. The volume at the same time according to the manufacturer increased by 40%. Interestingly, the engineers came up with a cutout. In the XL - it is made in the spirit of Apple, but it looks worse - maybe it's in its width, it seems that a smiling face from above, however, you get used to everything. On the indent is a speaker and two cameras - an auxiliary module of the same resolution with the main front - 8 megapixels, it is wide-angle. Now people in the photo fit more, and the scenery behind the back is more convenient to shoot. The small “troika” has no cutout in principle - the speaker is located in the center, and the double chamber is shifted to the corner.
In terms of design - almost complete copy of the previous model. Behind the smartphone, everything is also divided into two parts, but now both are glass, closed by Gorilla Glass 5. The lower one is matte and slightly rough, the upper one is glossy. Due to the glass in the device appeared wireless charging . There is also a finger scanner and still (end of 2018) single camera. However, as before it has no questions.
The developers at Google have seriously worked on the instructions for the camera and the result is impressive. “Pixel” proves that the number of modules does not always decide, the correct algorithms for the processor can give a result no worse than 2-3-4 matrices. The company has improved not only the quality of shooting, but also added new modes. The result did not leave fans indifferent to photography, in this regard, only positive feedback. By the arrangement of the elements, everything is the same as Pixel 2 - everything is also 1 SIM card, there is no headphone output and no possibility to expand the drive. Side faces activate the assistant from Google.
Wireless interfaces are represented by the full spectrum - there is everything. The hardware is not convincing against competitors - the processor is top-end, but at the same time 4 GB of memory for the requested money is clearly not enough, despite the fact that other representatives of the segment already have 6-8 GB. Google explains this by the excellent optimization of the OS, which is quite enough for 4 GB, it’s difficult to argue with that - everything works smoothly, without hanging up and bugs, but many people look at the numbers, not the real numbers. From the battery point of view, it is modest again, but according to reviews, the battery easily withstands the working day, there is fast and wireless charging. The model has IP68 protection.
In conclusion, we can say that Pixel 3 and its older version XL are interesting devices, but very ambiguous. Yes, there is everything you need for a modern person, and it all works fine. But when the user looks from the parameters to the price tag and compares it with Huawei, Xiaomi , Meizu , Samsung, they unwittingly have a desire to buy something from them. After all, it will also cost, it will definitely work no worse, but better in numbers. Yes, and the design of Google is original, but it is difficult to call it attractive - everything is an amateur.
Google makes interesting devices - it’s hard not to admit it, but the sediment is always there - as if something is missing. From generation to generation, gadgets are getting better, work on the errors is clearly visible, however, at the moment “pixels” are not widely used. 2% of the total market is clearly small. Of course, smartphones for Google is not a priority, but the desire to raise sales is still visible. There are two ways to do this - to do less differently from competitors in terms of parameters and appearance, but everything is also qualitative (this will help to comply with new-fashioned tendencies, because with all the merits, speed and quality of work, a huge mass of people are still being led).
The second option is to lower the price and enter new markets. You can buy Pixel not only in countries where it is sold officially. However, laying out 30 thousand rubles for the phone, which sometimes has to wait a long time, and it’s impossible to hold it before the purchase, not every buyer wants. This is taking into account the fact that only clean OS and appearance are unique to Google, everything else is offered for the same or less money by devices that are paid for, picked up and left.