More than a year ago, 2 Russian colossus Sberbank and Yandex signed an agreement to create a new marketplace based on Yandex.Market. In the spring of 2018, it became completely clear: “Russian AliExpress ” to be! And he will act under the guise of "Take!".
At the time of writing, the trading platform is in beta testing. A full launch is planned for the end of 2018, but we can already get the first opinion on the store right now. What distinguishes this ambitious project from dozens of other Russian online stores?
The beru.ru design will appeal to those who value convenience and practicality more than originality. There are no pretentious elements here, just as there are no frankly superfluous ones. Dealing with the site is very easy - precisely because you don’t have to “filter out” tons of unnecessary advertising information.
There are 2 interesting features that immediately catch your eye. The first is the names of the product blocks on the main page. Here you will not find " New ", " Popular ", " Recently Viewed " and other template formulations accepted as a standard. The developers preferred a creative approach, and the blocks appeared: “ Something new ”, “ Many people like ”, “ My recent finds ”.
The second point - the site does not force the user to register. Authorization is done through Yandex.Passport . That is, if the Yandex account on the user's computer is activated, you don’t need to enter anything else. However, if the user does not have a Yandex mailbox at all, it will have to be created. No other mail will do.
Note that the order can be made without registering and without authorization. The recipient’s contact details (name, address, telephone) are indicated at the stage of order confirmation. Here you can select your preferred delivery date and time.
The product catalog looks very nice. So much for the power of simple solutions - add colorful icons and make 90% of competitors bite their nails nervously.
There are also flaws. They are not immediately apparent, but become apparent when it comes to finding a product and placing an order. "Lame" directory structure. For example, in the “ Phones ” section there are 2 subsections: “ Cases ” and “ Accessories for phones ” - although what is a case, if not an accessory?
However, we will not forget that we are dealing with a beta version of the store. Before the official launch, small ones will probably be eliminated. At the same time, you certainly cannot call a “raw” site. From the point of view of customer focus and convenience, he will give odds to any "large fish" Runet.
Assortment of goods
The tasks for the “Take!” Site are set the most ambitious - including with regard to the range. Project managers want to bring the number of commodity items to 150,000 by the end of 2018, and to 1,000,000 in the next 2 years. But at the beta testing stage, this figure is more modest - 57,000.
The Beru.ru portal, like its Chinese prototype, will sell all sorts of things - including children's goods, food, sports equipment. But we are primarily interested in products related to mobile electronics and portable equipment. It is difficult to calculate the total quantity of such goods, mainly due to the imperfections in the catalog structure mentioned above. Determining the number of models of mobile gadgets is easier - only about 550 items. Among them, only a fifth are tablets. The rest is smartphones.
“I take it!” Sells not only popular models, but also devices of little-known companies. Even the 800-ruble “dialer” from Digma can be ordered.
Smart watches and bracelets in the Beru.ru catalog are presented no worse than, say, tablets that are rapidly disappearing into the past. At the time of our check, there were exactly 100 models - and the most varied ones, from children's Smart Baby Watch to Samsung Gear, which stand like a very worthy smartphone.
To determine what level prices are in the I take online store, we compare the prices of popular goods in this store with a major competitor of Svyaznoy, as well as Yandex.Market (minimum and average).
“I take it!”
" Svyaznoy "
Apple iPhone X 64GB
70 490 rub.
69 990 rub.
63 150 rub.
66 990 rub.
Samsung Galaxy S9 64GB
59 990 rub.
59 990 rub.
38 000 rub.
49 500 rub.
OnePlus 6 8 / 128GB
48 990 rub.
48 990 rub.
34 010 rub.
36 590 rub.
Available payment methods and delivery of goods
It seems that if Sberbank “had a hand” in the creation of the store, then this store should offer a maximum of payment methods for goods. In fact, everything is so modest. You can pay:
- Online credit card (accept Visa, MasterCard and MIR).
- By credit card upon receipt (the courier will have a pin pad).
- Cash upon receipt.
Electronic money is not accepted, loans are also not issued. The plans are to create a mechanism for online registration of interest-free loans (installments) for goods.
The management of Beru.Ru believes that the presence of Sberbank among the key partners (and founders) of the store will play a large role. People will no longer be afraid to pay via the Internet.
I will deliver goods for free “I take!” Will only be for an order amount of 3500 rubles . If the order value is lower, they will charge 249 rubles for delivery. You can pick up the goods yourself from the pickup point, but in this case you will have to pay extra - 99 rubles. The same is the price of postal delivery.
Over time, “I take!” Order delivery points will appear even in Sberbank branches.
Users so far have little understanding of how the new “Take!” Will differ from the “old” Yandex.Market.
The marketing director Vlad Sviridenko answered this question simply: Yandex.Market does not sell anything. Yandex.Market is a platform for comparing prices: if the user selects something through NM, then he goes to the store’s official website and places an order there. Accordingly, Yandex.Market is not responsible for poor service, the imposition of additional goods, fraudulent actions by the seller. “I take it!” Bears such a responsibility.
The most common topic of negative reviews about "Take!" - Delivery. Users complain: there’s no sense in indicating the preferred date and time of delivery - they are still not delivered on time. There are also such complaints:
In general, users are skeptical about the appearance of a new store, believing that this is another attempt to "squeeze" the Chinese out of the Russian market and that their wallets will ultimately suffer.
Vlad Sviridenko, marketing director for Beru!, Admitted in an interview that the new marketplace would not become “Russian AliExpress,” noting that the Chinese portal has its own “business model specifics”. He also stressed that customers will go to Beru.ru for everyday purchases and receive service of exceptionally high quality. Just imagine a client who is willing to spend 3 and a half thousand rubles on the Internet daily, while it’s difficult - but the order amount for free delivery is set at this level. The words of the top manager clearly contradict the conditions that the store actually offers. If the top Yandex officials wanted people to go to “Take!” Instead of “Pyaterochka” and “Magnet”, they would make the delivery free.
Beru.ru is an online store with an interesting concept and a quality website. But who will be his customers is unclear. The management of “I take!” Has big ambitions, although at the same time the store itself is deprived of serious and clear competitive advantages - it can’t boast of the “Place” marketplace now with low prices, loyalty of delivery conditions, or flexibility of payment methods. Where can you compete with AliExpress!