Yandex and Sberbank, apparently, seriously intended to create the largest trading network in the world. In the spring, the "giants" launched the marketplace " Take!" ", Which, despite the huge number of negative reviews and negativity addressed to it, nevertheless went through the beta testing stage and began to work fully. Now the companies are working on another joint project - Bringly.
What is Bringly and how does it differ from the already existing “Take!” - we will tell in this article.
Bringly - what is it?
Bringly is an online platform that will help Russians buy original goods from foreign stores. The platform itself will not sell anything, its function is exclusively mediation. Note that Bringly is wrong to consider the “Russian alternative to AliExpress ”, since the platform does not focus on budget goods. The catalog will contain a minimum of Chinese products and much more - Turkish, South Korean, Israeli and European.
Here's what you can order at Bringley:
- Shoes and clothes.
- Goods for home and garden.
- Car accessories.
- Smartphones and home appliances.
It is expected that the average check will be higher than in the case of Chinese marketplaces. For example, for the category “Clothing”, this value, according to the calculations of the creators of the site, will be $ 30. The forecast is very optimistic, because, according to studies for 2017, 60% of orders from China are small - worth up to $ 22 (AKIT data). True, there are reasons for optimism: while China offers “no-name” goods, Bringley will put up for sale only branded items and at a price lower than offline. So to compare here is not entirely correct.
When will Bringly be launched?
Yandex and Sberbank “threw off” 30 billion rubles each to create a new trading platform - they are probably more interested than others in getting this money to “fight back” as soon as possible. Consequently, they will not pull with the opening of Bringly. A beta version of the site is already available - you can place an order at least now. True, you will come across some limitations and inconveniences:
- You can only pay by credit card online.
- It will not work to participate in the bonus program - they plan to launch it later.
- The maximum delivery time is 2 months - even from China things are now arriving faster. This is due to the fact that Bringly has only one warehouse so far - in Latvia. It stores the most popular goods that are brought to Russia within 3-5 days.
- At the end of November, Bringley's assortment was only 4 million products - that's not much. Yandex promises that as early as 2019, the catalog will contain 50 million items of goods.
About when the full launch of Bringly will take place, representatives of Sberbank and Yandex have not yet covered.
Reviews on Bringly
Most of those who have already managed to place an order for Bringley, in the reviews, write that the experience of cooperation was, to put it mildly, sad. The complaint of all dissatisfied customers is basically the same - the site does not comply with the deadlines set by itself, and sends the goods within a week or two from the receipt of the order. The “last straw” for customers is that Bringly does not return the money immediately, but promises to do so within a month. Here is a typical review about the site - on otzyvov.net there are more than a hundred of them:
Of course, you need to make a discount on the fact that the store is in beta testing. At this stage, the “debugging of mechanisms" just happens, so you should not count on excellent work. When I tested “Take!”, There was also a lot of negativity, but over time, the number of angry comments decreased.
“Not the second AliExpress, but the Russian Amazon” - this is how the head of Sberbank German Gref describes a joint project with Yandex, of which the Bringly platform is a part. Representatives of the conglomerate emphasize that neither Bringly nor Biru will compete with Chinese trading floors.
Russian marketplaces will be taken in quality - that is, put up branded goods for sale at lower prices than retail and receive commissions from sellers. The scheme is proven and quite effective, but there is one “but”: in 2020, the threshold for duty-free purchases in foreign online stores for Russians will be reduced to 200 euros (in 2018 - 1000 euros). If the order is more expensive, you have to fill out a declaration and pay a fee - who will go to a similar mess for the brand? The creators of the “Russian Amazon” are at risk, and the risk is great - but if they succeed, it will become unprecedented.